Aye, Matey - Are your favourite childhood fish sticks sustainable?

Kelly Roebuck is the Sustainable Seafood Campaign Manager at Living Oceans Society.

As a kid there are a few things we believe to be true that later along the line some way or another we find out just weren't real. Santa Clause. The tooth fairy. And for me, Captain Birds Eye.

Captain Birds Eye was an enchanting older fellow who seemed trustworthy and likable. He brought his catch of fish sticks oddly enough by sailboat (but to a 6-year old – a boat is a boat), while kids screamed with joy to be able to munch on yummy battered cod or something else that fooled children to think they weren't really eating a fish of any resemblance. The 'starry-eyed' image (or illusion) of fishing had started early.

But of course now, just like the tooth fairy, I know that Captain Birds Eye and his sailboat (ahem fishing boat) just are not real. Nor is the seemingly endless supply of fish sticks.

Is increasingly complex management really the path to sustainability?

I was in a meeting recently. The subject: different approaches to ensuring that sediment kicked up by bottom fisheries doesn't harm the sponge reefs.

Someone said: we need to know exactly how much sediment the sponge reefs can withstand. We need more research on this, and then we can manage the fisheries so that that threshold amount of sedimentation isn't crossed.

Something in my mind gave way. I thought, Really? Really really?

Sure, such an approach may be great for managing impacts on the sponge reefs. There's no doubt that devoting substantial effort to gathering good scientific data, and developing sound management options from the data, is very effective when it comes to solving specific problems - in the oceans, and elsewhere.

But what is the net effect when we take this approach repeatedly, in countless different situations across the globe? What's the net effect when our default approach to problem-solving is to increase the data requirements, the management steps, the technological innovations, the sheer number of things that are necessary for our systems to function?

In short, are we truly developing a more sustainable human community when our preferred problem-solving approach is to increase the complexity of our enterprises? 

Well, no. I would argue that we're not. Not if you're looking at the long term.